The funny thing is how people actually double down on their beliefs when faced with facts or circumstances that disprove them. The backfire effect is playing a huge role in this crisis.

Funny thing is that Festinger did his original research into this effect back in the 1950s in another UFO cult. The cultists predicted that the world would end on a certain date, but when that didn't happen, many of them actually strengthened their belief in the BS.

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Peter is extremely curious and wants to know how everything works. He blogs at Renaissance Man Journal (http://gainweightjournal.com/).

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